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时尚又科技感爆棚 Fitbit推出新款Alta运动手环
admin 发表于 2016-2-4 10:50:28
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    Fitbit上个月发布了新款的Blaze运动手表,这款产品的吸引力一般,外界的评价也各异,并且还伴随着公司股票的下跌。显然Fitbit想要进一步表达自己对美学的理解,所以最新发布了这款Alta,这款产品采用皮革材质,看起来像是个手镯,本质上当然也是健康追踪设备,其上有个OLED屏幕,它能 够记录每天的运动表现,计步、睡眠状况等。
    和其他同类产品一样,如果你在座位上做得太久,Alta也会以振动的方式激励你起来活动一下。产品中也加入了Fitbit最新的smart track智能追踪功能,所以在你进行跑步、骑行等不同种类运行的时候,它能够自动识别,并将之记录到Fitbit的移动应用中。
    Fitbit Alta没有光学心率传感器和GPS,所以理论上来说并不是面向专业运动用户的,同时也意味着续航可有不错表现,最久可续航5天时间。另外作为一款手环,连接手机后,也可通过振动来提醒用户,手机收到了新消息,且按照Fitbit的传统,对iOS、Android和Windows Phone都提供支持。
    Alta预计会在3月份正式出货,售价130美元(约合人民币855元),这个价格和Fitbit Charge一样,实际上它就是用来替代Charge的。
    从国外媒体The Verge的体验来看,Fitbit这款手环更像是Fitbit的传统标准产品。其主体部分采用银色不锈钢(还有金色不锈钢版),可搭配各种不同的皮革腕带。而其独特之处又在于,和Fitbit目前的其他产品Charge HR、Surge以及Blaze不同,没有采用橡胶材质,所以看起来会更漂亮和时尚。
    目前Fitbit的用户群非常广泛,连美国总统都在戴,而且Fitbit的手环具备了不错的识别性。来自NPD Group的最新报道,Fitbit宣称,自家产品占据美国运动追踪设备79%的市场,而其最新的财报也显示迄今卖出了3000万款设备。
    Fitbit当前的目标似乎是更加追求时尚,所以昨天甚至还邀请了纽约的几名时尚编辑到Trump SoHo酒店,率先观摩这款新手环。
    现如今可穿戴设备市场已经变得越来越热闹,而且越来越多的此类企业和产品将目标投向时尚市场。不管是Jawbone宣称认命Yves Behar作为首席创意官,还是苹果花很大精力将Apple Watch定位于时尚精英,都是如此,这或许是可穿戴设备的共同走向。
    Fitbit在2014年的时候就跟时尚品牌Tory Burch进行了合作,虽然很难说两者的合作究竟是否达成了预期的效果。显然新款的Alta也是奔着这个市场去的。
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